Technology Transformation of University's Student among COVID-19 Situation

กรณีศึกษา นักศึกษาในระดับอุดมศึกษา

  • วรินทร์ พูลผล Faculty of Economics Rangsit University
  • ธันย์พัทธ์ ใคร้วานิช Faculty of Economics Rangsit University
Keywords: Transformation post COVID-19, Digital Transformation, Multivariate Analysis of Covariance


The purpose of this study was to explore the demographic factors, such as gender, age, study location, number of years in current study, level of education, and field of study, which affect the transformation to the digital era after COVID-19. Convenience Sampling was used to sample from the population. A total of 827 people were sampled. The data was collected by online questionnaires created by Google Form and the questionnaire was distributed through various online channels such as Messenger, LINE, Whatsapp, Facebook, etc. As the statistics in the study, multivariate analysis of covariance (MANCOVA) and five dependent variables were used, namely personal attitudes towards technology, having a culture that supports digital technology support, learning support, and the readiness of the educational institution. It was found that with respect to knowledge investment, the covariate variables were short-term training courses to increase overall their knowledge in an online manner. The independent variables at the education level affect adaptation to the digital era post COVID-19. There were five dependent variables, namely personal attitude towards technology with R-Squared .190, culture support with R-Squared .163, educational institution support with R-Squared .168, educational institution support with R-Squared .170, and educational institution readiness with R-Squared .179.

From the results of the study, it was found that the level of education is significant for a post-COVID-19 digital transformation. This shows that the higher the level of knowledge or experience the students have in accumulating knowledge, the more that adapting to the digital era after COVID-19 can only get better. From this study, it was suggested that educational institutions can be used as a guide to promote and support students at all levels of education to adapt to the digital era effectively in all dimensions post COVID-19.

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