Feasibility Study of Sport Wellness, Physical Therapy and Rehabilitation Clinic

Abstract

This study aimed to study the feasibility of the Sport Wellness, Physical Therapy and Rehabilitation Clinic to assess the business feasibility. The study consists of situational analysis, marketing plan analysis, operation plan analysis, manpower plan analysis and financial plan analysis. Based on the analysis, The target group is customers who have a problem or injury to the body and need to get well soon, and have a high in come. A marketing mix is defined which includes product strategy, prices, distribution channels, marketing promotions and production planning. The payback period of the project equal to 1 year, with a net present value (NPV) of 2,638,117.91 baht and a rate of return on investment (Internal Rate of Return; IRR) equal to 109 %. This can be concluded that this project is feasible and suitable for investment.