Feasibility Study of Pradukwan, Catfish Processing Business

  • กชพร อภิชาตโรจนกุล มหาวิทยาลัยรังสิต
Keywords: Pradukwan, Prasenwan


This study aims to investigate the feasibility of the sweet catfish catfish interpreting business. It consists of situation analysis, shipping market analysis, manpower audit and financial transport. From the analysis of the aforementioned steps, it was found that the main target audience is all genders aged 35 years and over and the secondary target audience.  In all ages favorite eating food that is processed from fish.  Freshwater fish. Which has defined the marketing mix consisting of product strategy, price, distribution channels and marketing promotion. Production capacity is planned production volume and the production process is set. The payback period is approximately 1 year and 7 months, with Net Present Value (NPV) equal to 2,731,674.36 baht and Internal Rate of Return (IRR) at 62%.  Invest in projects.

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