แนวทางการรักษาฐานลูกค้าบัตรเดบิตที่มีประกันของธนาคารออมสินเขตปราจีนบุรี

Abstract

The purpose of this study was to study the causes and to present a guideline to study methods for retaining the secured debit card customer base of the Government Savings Bank, Prachin Buri. and to study the loyalty of using the service as a guideline for maintaining the secured debit card customer base of the Government Savings Bank, Prachin Buri. It is integrative research. By quantitative research, questionnaires were distributed to 286 GSB customers in Prachin Buri. Statistics were percentage, mean, standard deviation. Multiple regression correlation test statistics and qualitative research. conduct an interview with Customers of Government Savings Bank, Prachinburi, 10 people. The results of the study revealed that the customer groups had opinions about customer relationship management. and quality of service affecting loyalty in secured debit card services of the Government Savings Bank, Prachin Buri. at a high level As for the loyalty level of using the GSB's secured debit card service, Prachin Buri at a high level and reasons for the service of the Government Savings Bank Prachin Buri It was caused by the delay in the service of the branch. Queue Management and the number of employees in the branch.

Keywords:  Secured Debit Cards, Loyalty, Customer Relationship Management