Factors Affecting Investment Decisions on Common Stock in the Stock Exchange of Thailand for Regular Income Officer in Rayong Province

Abstract

The purpose of this research is to study the decision to invest in common stocks on the Stock Exchange of Thailand among employees with regular income in Rayong Province. The sample group used in this study was 400 employees with regular income in Rayong Province who invested in common stocks on the Stock Exchange of Thailand using a questionnaire is a tool for collecting data from samples. And data were analyzed by frequency distribution, percentage, mean, standard deviation, t-test, One-Way ANOVA and Multiple Regression Analysis.
The results of the research found that: 1) among employees with regular income in Rayong Province, who have differences in gender, age, income, educational level, marital status, experience in investing in common stocks, and types of investors, have differences in decision to invest in common stocks on the Stock Exchange of Thailand at a statistically significant level of 0.05; and 2) investment factors in terms of the knowledge, understanding, and experience in investment dimension, the investment advice dimension, and the investment motivation dimension, had and affected on the decision to invest in common stocks in the Stock Exchange of Thailand of employees with regular income in Rayong province.