Comparison of Investment Behavior in Common Stocks of Early-Career Investors and Family Building Age

การเปรียบเทียบพฤติกรรมการลงทุนในหุ้นสามัญของนักลงทุนวัยเริ่มต้นทำงานและวัยสร้างครอบครัว

Abstract

The purpose of this research is to study and compare the investment behavior in common stocks of investors in the age group starting work and family building age. It is a quantitative study using questionnaires to collect data from a sample of 350 sets. Data analysis uses statistics. descriptive to find frequency, percentage, mean, and standard deviation. Inferential statistics compares relationships between variables. Using ready-made programs to analyze Pearson Chi-square and Discriminant Analysis.

               The results of the study found that Starting working age, 21-30 years old, female, bachelor's degree, income 15,000 - 25,000 baht, 1-3 years of experience, invested in 2 common stocks, portfolio status is profitable. Most investors invest in industrial products. and is a long-term investor The age of family creation is 31-40 years. It was found that the majority are male. Bachelor's degree, income 15,000 - 25,000 baht, 3-5 years of experience, invested in 1 common stock, portfolio status is profitable. Most investors invest in consumer products. and is a medium-term investor

The use of fundamental and technical factors in deciding to invest in common stocks of both generations is different. The age of starting a family has an average of using fundamental and technical factors of the group higher than the overall average, and the age of starting work has a value. The group average is lower than the overall average.