Deciding to purchase an exercise program with a personal trainer for each generation

Abstract

The purpose of this study was to study the decision to purchase a fitness program with a personal trainer of each age group. and to investigate the market mix factor (7Ps) that correlates the purchase of a fitness program with a personal trainer of each age group. The sample group of this quantitative study consisted of 400 exercises in the fitness center with a personal trainer in the Bangkok area. The tool used in the study was an online questionnaire. Then the survey data was processed using the One-Way ANOVA and Multiple Regression Analysis. The results showed that most of the respondents were female, 61 percent were 24-29 years old, 37.3 percent were married, 60 percent were undergraduate, 54.3 percent were employees of private companies, and 26.3 percent were average monthly income of 15,001 – 20,000 baht, respectively. The sample group has a level of opinion on the market mix factor. In the overall level, it is the highest. When looking at each aspect, it was found that the product The first is the highest average, followed by distribution channels, physical characteristics, processes, personnel, marketing promotion, and prices, respectively. The result revealed that the respondents the age range affecting the purchase of exercise programs with personal trainers of each age group did not differ significantly at the level of .05 and the Market Mix Factor (7Ps) had 4 factors: product, personnel, physical characteristics, and price. There was a statistically significant difference in the relationship between the purchase of exercise programs and individual trainers of each age group at the .05 level.