Personal trainer personality factors and marketing components that influence the decision to purchase a training package in Jett’s Fitness, Asoke

Abstract

Independent study on Personality factors of personal trainers that affect the decisionto purchase a training package. Among users of jett's fitness, Asoke branch, the objectives were 1) to study personal factors affecting the decision to purchase training packages among users of jett's fitness, Asoke branch 2) to study personality factors affecting Deciding topurchase a training package for users of Jett's Fitness, Asoke branch. 3) To study the marketing mix of Jett's Fitness, Asoke branch, affecting the decision to purchase a training package for users of Jett's Fitness, Asoke branch. This study. Collected data from Members of Jett's Fitness, Asoke branch, 400 people, using questionnaires as a tool to collect data. The research results found that Opinions on the Personality of Personal Trainers The inner personality of a personal trainer. The 5 personality elements of a personal trainer. The marketing mix of jett's fitness Asoke branch and the overall decision to purchase a personal trainer package is at the highest level. Members of Jett's Fitness, Asoke Branch, who have personal trainers with age and average monthly income different There is a difference in the decision to purchase a training package among users of Jett's Fitness, Asoke branch, at a statistical significance of 0.05. External Personality Inner personality, 5 personality elements, and the marketing mix of Jett's Fitness, Asoke branch, affect the decision to purchase training packages among users of Jett's Fitness, Asoke branch, with statistical significance at the 0.05 level, with a relationship at the level. a lot