CREATION OF COMPETITIVE ADVANTAGES OF THE TOURISM BUSINESS AMONG THE ELDERLY IN THAILAND

  • มันทนา รังษีกุล
  • ธนากร รัชตกุลพัฒน์
Keywords: Competitive Advantages, Tourism among the Elderly

Abstract

Creation of competitive advantages of the tourism business among the elderly in Thailand. The study focuses on the concept of demand of tourists and the concept of innovation in tourism. This research is study by reviewing the literatures and analyzing the documents. It is presented by descriptive analysis. The finding shows the model of competitive advantage of the tourism business among the elderly in Thailand. The demand of tourists it has a relationship to the creation of competitive advantages of the tourism business among the elderly in Thailand. And innovation in tourism is related to creation of competitive advantages of the tourism business among the elderly in Thailand.  

Published
2019-05-09
Section
Business Administration and Management Articles