THE STUDY SEGMENTATION OF PLUS SIZE LADIES ACCORDING TO DEMAND AND RETAILING MIX OF PLUS SIZE LADIES CLOSET IN BANGKOK DISTRICT

  • เกล้าลฎา ยุทธภิญโญ
  • สุทธาวรรณ จีระพันธุ์
Keywords: Retailing mix, Plus size clothing

Abstract

The independent study of “the division of plus size women in to groups by using individual demanding to retailing mix, as factors”  The objective is to study the demanding of plus size women to retailing mix market by having 200 surveys as a research tool. The surveys are handed out to plus size women within Bangkok who often shop for plus size clothing.

Analytical data which being used are Frequency, Percentage, Average, Standard Deviation of Cluster analysis One-Way ANOVA and Chi-Square. The result of the research divided plus size women in to 3 groups regarding to their demanding.

Published
2017-09-19
Section
Business Administration and Management Articles