THE EFFECTIVENESS OF BANNER ADS ON FACEBOOK PLATFORM: A CASE STUDY OF EMERGENCY NANO CHARGER, ZUPERZUP BRAND

Abstract

This comparative research paper focuses on the effectiveness of Banner Ads on the Facebook Platform of the Zuperzup Emergency Battery. The case-study aims to study the feasibility and A/B Testing to find the right group of consumers including consumers who will be able to pay attention to the advertisement and create awareness. The study will use the factors of Reach and Engagement on the Zuperzup page as a mean for measurements on the effectiveness of the ad. This research is a comparative study on various forms of ad creations on the Facebook Platform, commonly known as A/B Testing. The research will compare ads from different format such as: video, image, GIFF file, Facebook Carousel through the Ad Manager which is a program used to evaluate the results of ads on the Facebook Platform. The Ad Manager can specify its target such as gender, age, interests, and the price paid for advertising. The results from this research will help identify which ad creates the most interest to the target audience. In addition, it will show how user the audience interact with the page. The results of this research will help entrepreneurs understand the consumer and be beneficial in online marketing through the Facebook Platform.