COMMUNICATION THROUGH CORPORATE BRAND IDENTITY DESIGN IN EDUCATION INSTITUTION CASE STUDY OF DHURAKIJ PUNDIT UNIVERSITY

Abstract

This research paper is about communication through corporate brand identity case study of Dhurakij Pundit University. The Objective of this perception is corporate brand identity changes, not only main corporate branding identity but also, new sub-branding identity. Brand identity design elements such as; name symbol color were communicate with study group students. There are two communication problems. It was typography usage and the taglines. The reason is typography was not announced publicly to the audience and the taglines were a couples times changed. Besides, that sub branding identity or college; the faculties that were form together, had communication problem as well. The brand identity design elements which are color typography and communication were not relevant to the main corporate identity.