THAI TOURIST BEHAVIOR TOWARDS REGIONAL SECONDARY AIRPORT FACILITIES IN THAILAND

Abstract

The study entitled “Thai Tourist Behavior towards Regional Secondary Airport Facilities in Thailand” aims 1) to study the context on facility management in secondary airports in the regions of Thailand and 2) to investigate the tourist behavior towards facilities in secondary airports in the regions of Thailand. The results revealed that 1) facility management context in secondary airports depending on the annual budget, the increasing amount of passengers and other related policies, including the implementation of tourism policies, etc. 2) tourist behavior on facilities in secondary airports found that the samples use service at the airport once or twice annually, with a majority relying on personal vehicle to travel to the airport, the clear sign at the front and snacks/bakery products while waiting for boarding, ATM services demand, WiFi hotspots and charging points for mobile phones. 3) Gender was found to be correlated to the travelling behavior to the airport, whereas age was found to be correlated to the travelling frequency in one year. In addition, the eating behavior at the airport was found to be correlated to the travelling frequency in one year. Moreover, the travelling behavior to the airport and price of food was shown to be correlated to the purchasing behavior at the airport. Income was revealed to be correlated to all aspects of tourist behavior, including the travelling frequency in one year, the time spent at the airport, the travelling behavior to the airport, the parking behavior, the eating behavior at the airport, the price of food and the purchasing behavior at the airport. The results of the study can be used as a guideline for the development and improvement of facilities within the secondary airports of Thailand to support the tourism growth of the secondary tourism provinces and to promote as well as to develop tourism in each airport.