THE PERSONAL FACTORS AND ATTITUDE OF MARKETING MIX TO AFFECTING DECISION MAKING ON USING GSB PROMPT PAY OF GOVERNMENT SAVING BANK ,CHAIN YAI NAKHON SI THAMMARA

Abstract

This research aims to (1) study the personal factors on the decision-making process for the service. GSB prompt pay (2) study the attitude of the marketing mix of individuals that affect the decision-making process used GSB prompt pay (3) to study the relationship between the individual and the attitude of the marketing mix that influence the decision. Service GSB Prompt pay the Bank Chian Yai. Nakhon Sri Thammarat The quantitative research Questionnaires from a sample population of the public accounts of the Savings Bank Chian Yai. Province of 333 people showed that the most important factor in the market overall service levels.  And the importance of each factor on its side in order from most to least. Is the product The price factor Factors Distribution Channels Factors promoting the market Physical factors Human factors And the service process Individual comparison showed no difference statistically significant level. 05.AndRelationships between personal factors and attitudes that affect the marketing mix decisions.service GSB Prompt pay Savings Bank of Chian Yai. Nakhon Sri Thammarat overall The positive relationship between the level somewhat.high The statistical significance level. .01