Service Maketing Mixed Factors and Services Quality Influencing Thai Customer’s Satisfaction in Selecting Grand Inter Hotel Samut Sakhon Province

Abstract

This Independent study is objective for (1) To study demographic factors influencing Thai customer’s satisfaction in selecting Grand Inter Hotel Samut Sakhon province. (2) to study marketing mixed factors influencing Thai customer’s satisfaction in selecting Grand Inter Hotel Samut Sakhon province. And (3) to study services quality influencing Thai customer’s satisfaction in selecting Grand Inter Hotel Samut Sakhon province. The sampling by convenience sampling. The researchers use the questionnaire as a tool to store data from a sample group. Number of 400 people data analysis uses descriptive statistics, including frequency, percentage, mean, and standard deviation, and uses of the inferential statistics, including Independent Sample t-test, F-test and multiple regression analysis.

The research found that:

1) Demographic factors of  Thai customer’s satisfaction of Grand Inter Hotel Samut Sakhon province, which were sex and status had different affect to Thai customer’s satisfaction of Grand  Inter Hotel Samut Sakhon province..

2) Service marketing mixed factors, which were product, people and physical evidence influencing Thai customer’s satisfaction of Grand Inter Hotel Samut Sakhon province. It had statistical significance level of .05 and predictive power of 32.5%.  

3) Service quality, which were tangibles, responsiveness and assurance influencing Thai customer’s satisfaction of Grand Inter Hotel Samut Sakhon province. It had statistical significance level of .05 and predictive power of 30.8%