Service Quality and Service Marketing Mix Affecting Customer’s Satisfaction of Synphaet Lamlukka Hospital Pathum Thani Province

Abstract

The purpose of this research were study the demographic factor, the service quality and the service marketing mix that affect customer satisfaction of Synphaet Lamlukka Hospital Pathum thani Province. The sample consisted of the people who used Synphaet Lamlukka hospital. The Nonprobability sampling by convenience sampling. The researchers use the questionnaire as a tool to store data from a sample group. Number of 400 people data analysis uses descriptive statistics, including frequency, percentage, mean, and standard deviation, and uses of the inferential statistics, including Independent Sample t-test F-test and multiple regression analysis.

Research findings were as follows: the demographic factors which are sex, age, education, and salary were affected customer satisfaction of Synphaet Lamlukka Hospital Pathum thani Province. For service quality, the tangibles the assurance and the empathy were found to affected customer satisfaction of Synphaet Lamlukka Hospital Pathum thani Province with statistical significance of 0.05 and the satisfaction can be forecast at 51.9 percent. Lastly the people, the price, the process and the promotion were found to affected customer satisfaction of Synphaet Lamlukka Hospital Pathum thani Province with statistical significance of 0.05 and the satisfaction can be forecast at 59.5 percent.