Guidelines for Increasing the Number of Applicants to Save Money with the National Savings Fund

Case Study in Bangkok

  • ณัฏฐณิชา คงเหลือ ธนาคารเพื่อการเกษตรและสหกรณ์การเกษตร
  • นารี วงศ์เลิศคุณากร
Keywords: National Savings Fund, Money saving applicants


A study of approaches to increase the number of applicants to save with the National Savings Fund, a case study in Bangkok with the aim of

1. Learn and find ways to increase the number of applicants for the National Savings Fund

2. In this study, a questionnaire was used to collect data from 400 member applicants. National Savings Fund and those who have never registered to become members of the National Savings Fund, and analyze the data collected using statistical principles including the Average Standard Deviation Percentage Value.

The results show that most people between the ages of 15 and 29 are not aware of the National Savings Fund. Application details are not yet known.  Data collection by questionnaire the target group found that:

The publicity of the National Savings Fund is not comprehensive.  and has not penetrated the target audience as it should therefore use a marketing mix strategy to reach more target groups and there should be emphasis on reaching the target audience across all channels.  Is it publishing public relations and providing details on the benefits of target group members in schools, universities and bazaars so that target groups can access information and know the benefits of the National Savings Fund. which will drive more subscriptions.


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