The Marketing Strategy and Tactic To Improve Customer Using Taobao Platform

Abstract

Due to the continual advancement of science and technology and the escalation of market competition, the marketing strategy is through a continuous process of modernization and expansion. The expansion of enterprise (Taobao) is intrinsically linked to the revision of marketing strategy. This paper's research enables a thorough comprehension of the significance of marketing strategy and strategy, as well as the forecast of future scientific theory development trends. 401 individuals were surveyed to determine the position and quality of Taobao in Chinese society. According to my research, the marketing strategy must be continuously revised to fulfill the wants of the masses. All marketing tactics are customer-centric, and the annual marketing performance will serve as a predictor of future demand. The marketing strategy for how to boost client traffic should be forecasted for the previous year, implemented, and then the strategy and strategy should be updated.