SIGNIFICATION OF VOLLEYBALL THAILAND LEAGUE LOGO 2016 – 2017

Abstract

The purposes of this research were to analyze the communicative intertextuality and comprehend the signification of Volleyball Thailand League’s Logos in 2016 – 2017 by using the qualitative research methods. The methodology used in this research included methods of context analysis, interviews of logo’s maker which were consisted of the idea of intertextuality, semiology, code cartoons, symbol and logo. These ideas, were guided to study and analyze the logos of Volleyball Thailand League in 2016 – 2017, 14 logos in 16 teams.

This research found, the origin of making Volleyball Thailand League’s logos in 2016 – 2017 based on intertextuality and signification were consisted of 1) folklore, 2) mythology, 3) contemporary literature, and 4) history, by, broadening, cropping and adapting the original context until the outcome.

The signification of Volleyball Thailand League’s Logos in 2016 – 2017 has been communicated by 1) symbol, for showing strong identity, implying fortunateness, meaning of specific details of the team or relevant departments, 2) signification of colors, for relating to the organization, reflecting a natural color of material, indicating an abstract, 3) signification of lined pattern, curve; showing movement and sway, straight line; showing stability and durability, wavy line; showing fearfulness and sharpness, and circle; showing cycle and infinity.