THE MEDIA SPENDING AND ORGANIZATION PERFORMANCE OF FOOD, CONSUMER PRODUCT AND FINANCIAL INDUSTRY IN SET MARKET

Abstract

The purpose of this research was to investigate the media spending to influence the organization performance of food, consumer product and financial industry of the firm in SET Market by the secondary data of the yearly financial (Total Asset, Total Income, Net Profit) and financial ratio (ROA, ROE, P/E, P/BV). The statistic used divided into 2 types; the descriptive statistics and the correlation analysis. The results showed that the media spending was related with total assets, total income, net profit and EBIT in the high level. And in term of the ratio of media spending and revenues was related with ROA, ROE and P/BV too.