LOGISTICS MANAGEMENT FACTORS AFFECTING TO THE EFFICIENCY OF TOURIST TRANSPORTATION SERVICES OF TOUR BUSINESS IN BANGKOK

Abstract

The purpose of the study was twofold, (1) to study general information of travel business affecting to the efficiency of tourist transportation services of tour business in Bangkok and (2) to study logistic management factors to correlate with the efficiency of tourist transportation services of tour business in Bangkok. Questionnaires were used to collect statistical data from samples of 242 entrepreneurs of tour business in Bangkok. The statistics used for data analysis were descriptive statistics and inferential statistics.                The study found that the majority of the respondents were 107 out-bound operators, duration of business operation was 6 - 10 years, number of employees 11 – 50 persons, and have 300,001 – 400,000 baht of income per month. Entrepreneurs of travel business thought that logistic activities affecting to the efficiency of tourist transportation services of tour business in Bangkok was at a highest level, with an average of 4.71. When considering each item, it was found that customer services affecting to the efficiency of tourist transportation services of tour business in Bangkok was highest at an average of 4.78, followed by logistics communications with the mean score 4.72, and the smallest affecting is transportation with the mean score 4.63.

The results of hypothesis testing showed that

1.General characteristics of travel business include the followings: categorizing by business type, duration of business operation, the number of employee characteristics, and income per month does not affect to the efficiency of tourist transportation services of tour business in Bangkok at a statistical significant of 0.05.

2. Logistic management factors include the followings: customer services, transportation and logistics communications correlate with the efficiency of tourist transportation services of tour business in Bangkok at a statistical significant of 0.05.