DISTRIBUTION CHANNEL SELECTION BY PHYSICAL DISTRIBUTION OF AN AIR- CONDITIONER BUSINESS CASE STUDY IN PRESENT

Abstract

          This research had the objectives to rank the importance physical distribution problems which occurred in a case study air-conditioner business and to select the suitable distribution channel which can solve the physical distribution problems for the business by opinions surveying from the 5 concerned professionals in the business then using Analytic Hierarchy Process (AHP).  The data which were used at the surveying to rank was summarized from a literature review and professional’s interview. After ranked the criteria, the most importance physical distribution problems for the case study air-conditioner business is an Inventory problems (38.35%) then Transportation problems (38.28%) and Warehouse problems (23.38%) respectively. The distribution channel which can be solved an Inventory problem as most is a Project distribution which has 61% weight from 3 channels, the distribution channel which can be solved a Transportation problem as most is a Modern trade which has 48% weight from 3 channels and the distribution channel which can be solved a Warehouse problem as most is a Project distribution which has 54% weight from 3 channels.