FACTORS INFLUENCING ICT STOCK PRICE: CASE STUDIES OF TRUE CORPORATION CO. LTD, TOTAL ACCESS COMMUNICATION CO. LTD AND ADVANCED INFO SERVICE CO. LTD

Abstract

This research aims to study the factors influencing the prices of shares of True Corporation Public Company Limited, Total Access Communication Public Company Limited and Advanced Info Service Public Company Limited and the relationship between factors and prices of shares. The population used in the study was Business Sentiment Index (BSI), 12-month Fixed Deposit Rate (INR), USD / USD exchange rate, Private Consumption Index (PCI), Stock Exchange of Thailand Index (SET), Thai Industrial Sentiment Index (TISI), Dividends (DIV) and the Company's performance (BP).The data used in the study was monthly secondary data series (Secondary Time Series Data). Data was collected from retrospectively from 2013 to 2017 total duration 5 years or 60 months Ordinary Least Squares (OLS).

The results showed that the Thai Industrial Sentiment Index (TISI) can explain the change in TRUE share prices and DTAC share prices in the same direction. Business Sentiment Index (BSI) and USD / USD exchange rate can explain the change of the share prices of AIS in the same direction. And Company's performance (BP) can explain the change of share prices of DTAC in the same direction.