Research of the decision to apply for an Internet Banking of the Government Saving Bank

Abstract

From the research of the decision to apply for an Internet Banking of the Government Saving Bank. The Objectives is research case study about the reduction of the customer Internet Banking accounts and solve the problem of the reduction from individual person. The sample from 385 people which collected by a statistical collection , Frequency , Percentage, Standard , statisticst – Test and F-Test/ANOVA.The decision to register for the Internet Banking of the Government Saving BankMarketing mix come from overview on high level(3.71).
Firstly, Place in the marketing mix on high level(3.78). Secondly, Price (3.73) Promotion(3.69) Product (3.65) Brand image product has a huge impact marketing mix the decision to register for the Internet Banking of the Government Saving Bank found that brand image product , personnel , place and service affect to the decision to apply for an Internet Banking of the Government Saving Bank significance a statistical at 0.05 coefficient
R Squareequal 0.331 which show that the marketing mix is the main key of the decision to register for the Internet Banking of the Government Saving Bank.Brand image product and Personnel have the most affected , secondaryis place and the last is product.