GROUPING OF THE STUDENT ACCOMMODATION OF THAI CHAMBER OF COMMERCE BASE ON THE SIGNIFICANT OF MARKETING SERVICE FACTORS FOR MAKING THE DECISION TO RENT THE ROOM

Abstract

marketing and service factors for making the decision to rent the room was carried out. The questionnaire concerning the room in the dormitory (or apartment) composes of 2 parts; the general data of the answerer and the data of the significant of marketing service (7P) on making the decision to rent the room. The data were analyzed by using the statistical package program including the frequency, percentage, mean standard deviation and one way ANOVA. Form 2544 students who stay in the dormitories or apartments, 200 were sampling according to Krejcie and Morgan (1970). It was found that the majority were female at the age of 20-21 years old, single, the 2nd year of the Faculty of Business Administration. The monthly income was between 10,001-20,000 baht. They own no vehicle for their transportation. They came from the central region of the country. They had never changed or been in the dormitory during the past 1-2 years.

It was found that the answerers gave the most to less priority as the following: the proceed of service, the service man, price, marketing promotion, product (room), location or channel for selling and the physical of service.