A STUDY OF BEHAVIOR AND SATISFACTION OF PAYMENT SERVICE. THROUGH QR CODE OF THE GOVERNMENT SAVINGS BANK, CHIANG RAI

Abstract

The purpose of this study was to investigate the personal factors of customers using the QR Code payment service.  Satisfaction with the marketing with payment service via QR Code of the Government Savings Bank. And personal factors are different in satisfaction with the marketing payment service through QR Code of the customer savings bank, Chiang Rai.  The questionnaire with the reliability of 0.819 was used to collect data from 390 samples.

The study indicated that most respondents were female, aged 26-35, with monthly income 20,001-25,000 baht and was an employee of state enterprise. They used QR Code to pay off their credit which was available from 10.01 to 12.00 in the restaurant. The reason for the decision to use the service because of the reliability of the savings bank. Deciding how to pay by QR Code and get information about QR Code service from GSB staff. Comprehensive marketing mix, QR Code payment, process, price, personalization, and distribution channels were at the highest level. Different job behaviors were significantly different at the .05 level. Different age groups were satisfied with the price difference at the .05 level of significance and monthly income difference was significantly different at the .05 level.