The study of factors affecting the service decision of business loans of Serial factoring Company (Thailand)

Abstract

The study of factors affecting the service decision of business loans Of Serial factoring Company (Thailand).The objectives of this are  1) To study general information and business characteristics of entrepreneurs who use business loan services.  2) To study consumer behavior in using credit loan and  3) To study marketing mix factors and demographic factors that affect the decision to use services. The researcher use marketing mix factors (7P) and demographic factors as a conceptual framework for this study. For the sample group of this study is people who use services with Serial Factoring (Thailand) Co., Ltd. From this study, the results 400 respondents show that for sex divided to 214 males and 186 females, most of them in the form of limited companies 297 people, that most type business of the real estate and construction industry at 25.25 percent. In terms of credit behavior, if found that people use loans from other sources around 308 people, most of them have expectations of using service is 188 people. And testing the relationship of the variables towards the decision to use the service, it found that there are 3 variables which are product factor, place factor And process factors has a positive relationship with the decision to use business credit services.