MARKETING MIX AFFECTING BUYING DECISION OF PROMPTPAY SERVICE IN BANGKOK AND VICINITY

Abstract

The purpose of this research was to study the demographic factors affecting the decision to use the PromptPay service of the people in Bangkok and vicinity for studying the marketing mix that affects the decision to use the PromptPay service of the people in Bangkok Metropolitan Region. The samples used in the study were the people in Bangkok Metropolitan Region. The PromptPay service was 400 sets of the questionnaire to collect data and use of statistic program using multiple regression method. The results show that the demographic factors are different. The effect on the decision to use the PromptPay service with different and the different marketing mix factors affect the decision to choose a different PromptPay service at statistical significance was 0.05 by 7P’s marketing mix was product, price, place, promotion, person, process and physical.