Guidelines for increasing net profit on foreign exchange transaction in the Government Saving Bank

Abstract

The study of “Guidelines for increasing net profit on foreign exchange transaction in the Government Saving Bank” aims to search for causes and solutions in order to improve the decreased net profit (loss) on turnover of the foreign exchange transaction within the Bank. According to the primary study, data collection using questionaires which were distributed to the sample group of 400 people and randomly selected on those samples by using Krejcie and Morgan’s Determining Sample Size for Research Activities with the error rate at 0.05. The data were analyzed by SPSS program and Descriptive Statistics to describe in frequencies and percentage.
The secondary study, the data were analyzed by using Five forces Model, SWOT Analysis and TOWS Matrix. The results of study showed that main causes of decreasing in net profit come from 3 reasons as follow 1) Buying rate and Selling rate of other is better. 2) No branch or service unit around resident/office/department store 3) Insufficient branch or service unit/ Inconvenient to travel. Finally, based on major finding from study proposal the case worker suggest the guidelines for increasing net profit on foreign exchange transaction in the Government Saving Bank by using Growth Strategies focus on Market penetration method, example increasing branch or service unit and foreign currency exchange booth along the landmarks such as Airport, Airport Rail Link Station and BTS Station etc.