Customer satisfaction with marketing mix factors in obtaining approval Housing loans of the Government Housing Bank in the area Bangkok and its vicinity By classification by occupation group (Independent Occupation Group)

Abstract

This research Is a research study on "Customer satisfaction with marketing mix factors in obtaining housing loans of the Government Housing Bank in Bangkok and its vicinity "with the objective To study demographic factors affecting customer satisfaction towards the housing loan process of the Government Housing Bank in Bangkok and its vicinity (Independent Occupation Group) By demographic characteristics, including gender, age, status Education level, occupation and average monthly income The sample in this research Is the customer who uses the housing loan service Government Housing Bank during the past 1 year (2018 - 2019), which conducted surveys in the Bangkok metropolitan area By using an accidental sampling method (Accidental Sampling). The tools used in this research Is a questionnaire
The results of independent customer satisfaction on marketing mix factors in obtaining housing loans of the Government Housing Bank in Bangkok and its vicinity
In products and services Satisfaction level At a moderate level
In terms of price, level of satisfaction At a moderate level
In terms of location and service channels Satisfaction level At a high level
In marketing promotion Satisfaction level At a high level
In the service personnel Satisfaction level At a high level
In the physical environment The level of satisfaction is at a high level
In the service process Satisfaction level At a high level