Tourism Behavior of Tourists in Chiang Mai

  • ศรัญญา สรรพมิตร
  • ศิวฤทธิ์ สุนทรเสณี
Keywords: Tourism Behavior, Satisfaction, Tourism in Chiang Mai


The objective of the research on Tourist behavior in Chiangmai are i) to study the behavior of tourists towards tourism in Chiang Mai  ii) to apply the information that has been applied to tourist destinations  iii) to apply the information that has been used in public relations advertisements about tourist destinations  iiii) to allow tourism business operators in Chiang Mai able to use the results of the study to determine the strategy of the organization to increase market share and the competitiveness in tourism business. From the questionnaire, the sample group used in the research was 400 tourists visiting Chiang Mai. Use questionnaire as a tool for data collection. The statistics used in the analysis were frequency, percentage, mean, standard deviation. Summary of tourism behavior data of tourists, most of the tourists come to travel in Chiang Mai 3 times, most of the tourists travel by personal car, most tourist information from the internet / Facebook, most interested tourist was relaxing eating / coffee, the most purpose of traveling is to relax.

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