Factors Influencing Consumer’s Buying Behavior towards Welding Machines

Abstract

This research aims to study: 1) Survey consumer’s purchasing behavior of welding machines 2) Study 4Ps marketing mix factors and 3) Demographic factors of sex, age, marital status, occupation and income level. The factors were measured by an online questionnaire. Sample size was 80 consumers who bought welding machines. The results were analyzed by the 4Ps marketing mix: product, price, place and promotion were 1) Descriptive data analysis by explaining frequency, percentage, mean, standard deviation and 2) Inferential data analysis by one-way ANOVA analysis.

Results of hypothesis were mostly influenced by level of consumers’ purchasing decision,   followed by most consumers have more than 4 welding machines decided to purchase a MIG / MAG (Metal Inert Gas / Metal Active Gas) welding robot system, purchased the machine from welding stores, paid by cash or transferred via mobile banking. The reason of purchasing decision mostly was the product quality and shop owner/ salesman/technician. In term of the 4Ps marketing mix was the price factors while demographic factors was not influenced to the purchasing decision by analyzing with one-way ANOVA at a 0.05 significant level.