Guidelines for the Development of Retail Store Operations from the Threat of Convenience Stores in The Modern Trade Era, Nakhon Ratchasima Province

Abstract

The purpose of this study was to study the problems and obstacles in the operation of the Cho-suck shop. In Nakhon Ratchasima to be used as a guideline in planning strategies and responding to consumer needs efficiently. The samples used in this study are the operator of the Cho-lai shop in Nakhon Ratchasima province and a group of representatives from the Ministry of Commerce were 8 persons by using the interview form as a tool in this study. The study found that; 1) Problems and Obstacles of the Choir's Restaurant in Nakhon Ratchasima Most of them focus on retail sales and very rare, and there are restrictions on service opening. 2) Strategic planning guidelines Including finding ways to meet the needs of consumers with efficiency Should be offered to meet the needs of consumers and create the identity of the store as well and have a banner before the shop. To let customers know.