Guidelines for Increasing Customer Deposits of the Bank for Agriculture and Agricultural Cooperatives Choho branch, Nakhon ratchasima, to have a minimum balance of 1,000 baht

Abstract

Independent study on Guidelines for increasing customer deposits of the Bank for Agriculture and Agricultural Cooperatives Choho branch, Nakhon Ratchasima, To have a minimum balance of 1000 baht for every account. In order to meet the bank's policy of campaigning for all branches to reduce the number of deposit accounts with remaining funds less than 1,000 Baht. The Bank aims to reduce at least 5% compared to the end of last year and find a way to increase deposits.

Objective of this study is to study saving behavior. The reason that customers of Bank for Agriculture and Agricultural Cooperatives Choho branch, Nakhon Ratchasima unable to maintain a balance of a deposit account of at least 1000 baht and find a way to increase the amount of savings by studying the general situation of the organization Jung analysis of strengths and weaknesses Opportunities and obstacles. The sample group used in this independent study consisted of 100 customers Bank for Agriculture and Agricultural Cooperatives Choho branch, Nakhon Ratchasima. The instruments used for data collection were questionnaires and sampling using the sample selection method that respondents cooperated with. Analyze by using statistics, percentage, mean, standard deviation. From the study found that saving behavior of customers of Bank for Agriculture and Agricultural Cooperatives Choho branch, Nakhon Ratchasima, There is regular savings every month and most of them are stored on their own for easy spending during emergencies and savings with financial institutions. Nowadays, most customers have less income than expenses, So they can't save money. And the farmers still lack knowledge and understanding about the products of the bank Ways to increase deposits are loan staff when going out to the customer meeting to publicize the benefits that keep the deposit balance of less than 1,000 baht that will not be deducted for account maintenance, when there is government aid or money transferred into the account will still be available. Explain to the customer to understand and value the savings.