Influencers and images that influence the interest in purchasing protein diets through online channels among Generation Y consumers in Bangkok

The influential behavior and image that influence Gen Y's interest in buying Whey Protein through online channels in Bangkok

Abstract

This research study The objectives are 1) to study consumer behavior that influences interest in purchasing protein diets through online channels among Generation Y consumers in Bangkok. 2) to study online media influencers (Influencers) that influence Interest in purchasing protein diets through online channels of Generation y consumers in Bangkok and 3) to study the brand image that influences the interest in purchasing protein diets through online channels of Generation y consumers in Bangkok There was a sample group of consumers who were interested in purchasing protein diets through online channels. In Bangkok, 400 people used questionnaires as a tool to collect data. Statistical data were analyzed using the SPSS package.