ROLES OF BEAUTY INFLUENCER ON SOCIAL MEDIA : CASE STUDY OF JAEOBCHOEI (CINNAMONGAL)

Abstract

This studying and researching about “Roles of Beauty Influencer on Social Media : Case Study  of Jaeobchoei (Cinnamongal).  The objectives of this research are 1.) To study the method of communication which Jaeobchoei using on Facebook Fan Page, Instagram and Youtube Channel as a beauty blogger.  2) To study the strategies for create the popularity and strategies for creating substances on social media of Jaeobchoei.  3) To study the affect of Jaeobchoei influencer to followers. This is a qualitative research using in - depth interviews with followers who have been watching clip video, live of Jaeobchoei and study content on social media of Jaeobchoei.

The results of the research 1) Jaeobchoei communicated to followers on social media through makeup demonstrations and cosmetics product reviews as a modern mother.  2) Jaeobchoei has the method to increase the popularity by using specific hashtag on Instagram and presenting identity through live on Facebook Fanpage.  3) Jaeobchoei has influence to followers on the dress, lifestyle and makeup style. Followers usually apply makeup method from the demo each time of Jaeobchoei on social media by adapt to them-self.