The strategies for decision-making of using the Corporate Internet Banking system of the community financial organization in Government Savings Bank (GSB) Region 15

Abstract

This study aimed to apply the results in marketing planning, further to create an effective strategy for solving problem in using Corporate Internet Banking system. The study was conducted by quantitative research method. Subjects were 108 membership of the community financial organization who applied for the Corporate Internet Banking system. The collected data were analyzed by using frequency, percentage, and Multiple Regression Analysis. The results indicated that most of membership was over 50 years old male. Also the community financial organization, its membership counted over 16 members and period of membership started from 1-5 years. The tested results showed that social influence affected the trust in the Corporate Internet Banking system. Followed by, the benefits recognition of the Corporate Internet Banking system with significance level of 0.05. Even so, the members who decided not to apply for the Corporate Internet Banking system were older adults who not trust in safety and performance of the system. For the guideline to fix problems, GSB should establish policy for staffs to meeting with the community financial organization once a month at least to follow up, inquiry, and inform about using the Corporate Internet Banking system.