Services Marketing Mixed Factors Affecting Apartment Rental Decision of Consumers in Ladkrabang Industrial Estate

  • ธันญลักษณ์ รสรื่น
  • กฤษฎา มูฮัมหมัด
Keywords: Services Marketing Mixed, Apartment Rental Decision, Ladkrabang Industrial Estate

Abstract

This research study have the objectives are 1) to study the personal factors that affect the consumers 'decision to rent a dormitory in the ladkrabang industrial estate, and 2) to study the services marketing mixed that affects the consumers' decision to rent a dormitory in ladkrabang industrial estate.

The sample group used in this research was 400 consumers in ladkrabang industrial estate that rented dormitories by using questionnaires as a tool for data collection. The statistics used in the analysis were frequency, percentage, mean, and standard deviation, test hypotheses with test statistics by t-test, one-way ANOVA and multiple regressions.

The results of the research revealed that 1) the different personal factors regarding sex, age, education level, occupation, and average monthly income had a significant effect on the consumers' decision to rent dormitory in ladkrabang industrial estate at the .05 and 2) service marketing mix factors have a significant effect on the consumers' decision to rent a dormitory in the ladkrabang industrial estate at the .05 level, found that the factors that affect the decision to rent a dormitory is the most was the service process, followed by the physical environment, product / service marketing promotion , the distribution channels and the smallest in personnel.

Published
2020-08-19
Section
Business Administration and Management Articles

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