Service Quality Factors Affecting the Satisfaction of People at Huaisai Subdistrict Administration Organization Nongkhae District Saraburi Province

  • ศิริรักษ์ ภูหิรัญ
  • กฤษฎา มูฮัมหมัด
Keywords: Service Quality, Satisfaction, Subdistrict Administration Organization

Abstract

The objectives of this study are (1) to study demographic factors that affecting the satisfaction of people at Huaisai Subdistrict Administration Organization Nongkhae District, Saraburi Province and (2) to study service quality factors that affecting the satisfaction of people at Huaisai Subdistrict Administration Organization Nongkhae District, Saraburi Province. Studying from a sample of 400 people by using evaluation questionnaire with randomization method, which the result of the overall reliability measurement 0.963. The evaluation questionnaires will be analyzed statistical program, which had been collecting the data by Frequency, Percentage, Mean and Standard Deviation, T-test, One-Way ANOVA and Multiple Regression analysis

The results of this research found that the respondents mostly were female, aged between 21-30 years, graduated with a bachelor's degree, resided in the area of ​​Huaisai Subdistrict Administration Organization Nongkhae District, Saraburi Province for a period of 15 years and over, and employed as a private company employee / employee. The respondents rated service quality factors at high level.

The results of the hypothesis indicated that (1) demographic factors such as gender, age, education level, different residence times and occupations affecting the satisfaction of people at Huaisai Subdistrict Administration Organization Nongkhae Distrect, Saraburi Province no different with significant statistical data at the level of 0.05 and (2) There are four factors of service quality factors that affect to the satisfaction of people at Huaisai Subdistrict Administration Organization Nongkhae District, Saraburi Province with significant statistical data at the level of 0.05 : (1) Providing confidence for service recipients, (2) Understanding and Knowing customers, (3) Response to clients and (4) Reliability.

Published
2020-08-19
Section
Business Administration and Management Articles

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