Factors Services Marketing Mixed Affecting Room Rental Decision of People in Pathum Thani Province

Abstract

The purposes of this independent study were 1) to investigate demographic Factors affecting room rental decision of people in Pathum, and 2) to study services marketing mixed (7P’s) affecting room rental decision of people in Pathum Thani Province.  The sample of this study was 400 residents. A questionnaire was used as a research instrument to collect data. The sample was selected based on a convenience sampling. The research instrument’s reliability was 0.891. Data collected were then analyzed using statistics including frequency, percentage, mean, standard deviation, T-test, One-way ANOVA, and multiple regression analysis.

The research results indicated that 1) the respondents with different demographic factors, including gender, age, marital status, education level, occupation, monthly income, and the number of household members had different room renting decision. The hypothesis testing results revealed that gender, age, marital status, education level, occupation, monthly income, and the number of household members indifferently influenced room renting decision with a statistical significance level of  .05, which was inconsistent with the set hypothesis.

The results of hypothesis 2) showed that in terms of marketing mix (7P’s) affecting room renting decision, it was found that promotion, process, physical evidence had different affecting on room renting decision with a statistical significance level of .05