RUBBER BAND QUALITY OF MERCHANTS IN BANGKOK

Abstract

The purpose of this study is to study rubber bands quality dimension of merchant in Bangkok by demography and behavior factor that sample are 400 merchant in Bangkok. Data collection in this research uses primary data via questionnaire by Area Cluster Sampling method  and  The data were analyzed by percentage, mean, standard deviation that analysis of the differences of each group by One-way ANOVA and t-Test method.  The study found that different demography Area, Age, Study, Status differences affect the perception of different quality  dimensions at the 0.05 level of significance and different behavior buyers, brand, used volume, store type, how to getting information and reasons for choosing a shop differences affect the perception of different quality dimensions at the 0.05 level of significance.